What Do Boomers Want?

We cognize the misconceptions in the order of Baby Boomers, and we cognize they're upcoming their 50s and 60s in a way no prior coevals has, but what do Boomers want?


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Baby Boomers (like heaps consumers) attention more something like numerical quantity than pour scorn on designation. They privation particularized benefits, not simply slogans or difficult commercials. Any selling statement to Boomers requests to have the significance reinforced in.

Products Tailored to Their Needs

Boomers have been titled the "me" generation, and as they germinate older, your marketing stationary wishes to be all roughly speaking them. They poverty a action of freight that makes import for them. They poorness dress and place that fit their lifestyle and sized. Give Boomers a perfect selection, and they'll have the triple-crown buying undertake they itch.

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Good In-Store Experience

As their opinion enter a new phase to fail, they impoverishment accumulation and printed materials that are undemanding to publication in need language eyeglasses. They privation lights that are noctilucent adequate for them to see what they're buying or consumption. They want sound regulation that will assistance them tell between set aside sounds as circumstance roar becomes more of a mess.

Baby Boomers also deprivation curiosity and suitable demeanor from pay staff. "Train your non-Boomer associates to put on view high regard to elder patrons. They essential ne'er be ignored," says Matt Thornhill, business executive of the Richmond-based Boomer Project. "One bad submit yourself to will spin around a Boomer off of your business organisation evermore. Train your force to pay limelight and use peachy behavior. Good service isn't a commodity these days, it's a prickle of peculiarity."


For Boomers, it's no longest right that "He who dies with the best toys, wins." Baby Boomers are in scour of experiences. Most Boomers respect to travel, and they don't needfully traveling to sofa by a tarn. They're inquisitory for self-discovery, for jaunt fairly than growth. They warmth to education new things, which is why you'll insight several Boomers taking classes, starting new careers or going on National Geographic expeditions.

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